Under California laws, there is no need for a business owner to register a DBA or a fictitious business name so long as the business’ name includes your last name. This is because, under California law, a business name is not a fictitious name if it includes your last name.

How do I make sure my small business name is not taken?

Use the USPTO’s free trademark database. To start, go to the USPTO’s Trademark Electronic Business Center at and choose “Search.” Then follow the instructions you see on the screen.

How do I make sure no one has the same business name?

To be sure no one improperly uses your business’s name or branding, you need to obtain a trademark. To do so, you’ll need to file an application with the United States Patent and Trademark Office (USPTO). Filing an application does not automatically mean your trademark will be approved.

Can I legally name my business?

To legally name a business, you will need to form a company with the desired name, file a DBA, or file an amendment to change its legal name.

How do I own the name of my business?

Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site,

Can I trademark a name for free? You can not register a trademark for free. However, you can establish something known as a “common law trademark” for free, simply by opening for business.

Do I need a business name if self employed?

No. You only need to enter a business name if you have established one.

File for a trademark on your business name. A trademark is the only way to prevent others from using the name and gives you legal recourse should someone attempt to use it. Create a description of your services and products that the business name represents.

How do I copyright a name for free?

How to come up with a business name?

How to name your business.. Start with brainstorming.. Enter words related to your business, product or service into our AI business name generator and we’ll generate hundreds of business name ideas for you to start shortlisting. TIP: Use words that communicate a value, feeling, emotion, strength or uniqueness of your business.

Do you have rights to your business name?

Unfortunately, maybe not. Having a registered business name or a company name does not, by itself, give you any intellectual property rights in that name.

Can a sole proprietorship use a business name?

Once your LLC or corporation application is approved, your name is protected in the state: No other business will be able to form an LLC or corporation with the same name in that state. However, there’s nothing to stop a business that operates as a sole proprietorship or partnership from using your name in the state.

What happens if your business name is already in use?

If you apply and your proposed name is already in use, your application will be rejected and you’ll lose your application fee and the time spent preparing the application. Final thoughts. Some businesses are sufficiently protected by registering their name with the state; others need exclusive rights in every state.